MWC: Sony
Talking about the MWC releases from Sony, finally a company that produces devices with android decided to launch less devices this year (at least so it seems). Only three devices, the smaller, low end. the larger device, high-end, and the medium device, mid-end.
Sony had already less Android devices than other companies (HTC launched about 20 devices last year), and even then, they have 13 handsets launched in 2011, which leaves any user confused, with too many options, and little differentiation between them. Realizing this, companies like HTC and Sony decided to limit the number of released devices this year, because that makes the process of choosing a new phone more easier for the consumer.
But speaking of releases, Sony launched three devices:
Credit:GSMArena
First, the Xperia U, clearly aimed at young people, or people with no intention of spending too much on a device. It’s not as “powerful” as the top smartphone, but will probably run Android smoothly, and receive updates without problems. One thing to note is the strong appeal of this device for the younger audience, with the possibility of exchanging a portion of the housing unit, to have custom colors, in an attempt to offer the consumer a way for him to customize the unit.
Another detail that highlights the fact that it’s a low-end device is the size: of the three devices, it’s the smallest, with the lowest specs for the camera, screen resolution and size, processor, etc. (but I think this is obvious).
Second, the Xperia P, a mid-end, where we can clearly see why he was not top of the line. He is not the greatest device, and devices with screens 4 “have been around for more than two years, but the screen resolution is better than the Xperia U, and its camera is also improved, with 8MP, versus Xperia U’s 5MP.
There are other specs, where the Xperia P is better than its smaller brother, but this is obvious. The remarkable thing here is the design (or the few details of difference). It offers a possibility of differentiation, but note that the colors available are more sober, showing that the device is intended for an audience who do not want to draw as much attention to the device, but seek some differentiation with him.
And finally, the Xperia S, which is clearly the top of the line machine from Sony for this year, because it has features like a 12MP camera, Dual-Core processor and HD screen resolution, specs that are similar to other high-end devices likely to be launched this year.
Personally, I liked a lot Sony releases (I’ll buy a Arc S at the end of this month, and I will certainly buy a Xperia S when it launches in Brazil), and I liked that they finally decided to reduce their line. What this brings benefits for the average user is less devices, which means less confusion when choosing one, and phone that are not necessarily focused on one area, but are worse in other areas, or are just the same device (eg, the Xperia Pro and Xperia Neo had similar configurations, while one had only the touchscreen as input metod, the other had a landscape keyboard in conjunction with the screen, and beyond that, the two devices were nearly identical, with the same specs and size of screens, which leave the consumer confused).
